Through Overture, advertisements were placed depending on the amount me advertiser had agreed to pay per click.
So the advertisements of the highest bidder were placed on the top, irrespective of their relevance.
The technology used in Overture could not handle the high traffic expected out of Yahoo! search.
Overture required each advertisement to be reviewed and placed with human intervention, and this required a lot of time.
To display advertisements based on relevance, Yahoo! needed to create new ranking software and a database to
measure the clicks me advertisements were receiving. The company planned to spruce up technology and call the project Panama.
However, the project ran into trouble with executives from Yahoo! and Overture not being able to work together. Meanwbile, by 2004.
Google had surpassed Overture in terms of revenues. There were several other areas in which Yahoo! faced problems. According to analysts, Yahoo! bad become a victim of it own success. The company had adopted the model of being a one-stop portal, offering all the services
on its website. Over the years, Yahoo!' s home page grew highly cluttered. The difference was quite stark when compared to Google's home page. Google's home page was simple and user-friendly while Yahoo homepage bad links to a host of products and services, such as
Through Overture, advertisements were placed depending on the amount me advertiser had agreed to pay per click. So the advertisements of the highest bidder were placed on the top, irrespective of their relevance. The technology used in Overture could not handle the high traffic expected out of Yahoo! search. Overture required each advertisement to be reviewed and placed with human intervention, and this required a lot of time. To display advertisements based on relevance, Yahoo! needed to create new ranking software and a database tomeasure the clicks me advertisements were receiving. The company planned to spruce up technology and call the project Panama. However, the project ran into trouble with executives from Yahoo! and Overture not being able to work together. Meanwbile, by 2004.Google had surpassed Overture in terms of revenues. There were several other areas in which Yahoo! faced problems. According to analysts, Yahoo! bad become a victim of it own success. The company had adopted the model of being a one-stop portal, offering all the serviceson its website. Over the years, Yahoo!' s home page grew highly cluttered. The difference was quite stark when compared to Google's home page. Google's home page was simple and user-friendly while Yahoo homepage bad links to a host of products and services, such as
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