Within one month onhe launch ofPanama, Yahoo! experienced better dick-through rates
for sponsored search ads. com Scoress: analyzed the click-through rates before and after the
launch ofPanama, by dividing the total clicks on sponsored search ads by the total search ads.
It was found that after the launch ofPanama, in the first week the click-through ads grew by 5%
compared to a week before the launch. By the second week. the click-through rates rose to 9%.